improved

November 2024

Familiarity and Awareness Update

Based on customer feedback we have updated our Familiarity endpoint and have created a new Awareness Endpoint.

What is new:

  • Users can now access the new version of the Familiarity endpoint (metrics available: familiar, and highly familiar) for themselves and their benchmarks
    • This endpoint aligns with the Familiarity Over Time & Reputation Score Report on the RepTrak Platform
  • Users can now access the new endpoint: Awareness (metrics available: not familiar, familiar, and highly familiar) for themselves and their benchmarks
    • This endpoint aligns with the Familiarity Report on the RepTrak Platform

Versioning Update and Transition

  • For the Familiarity endpoint, we will be keeping both v1 and v2 versions up until the end of February 2025 to ensure users have enough time to transition to the new version.